Fridge created the brand identity for Anzaja, a global online trading directory for women owned and run enterprises. Anzaja enables their members, partners and sponsors to trade with each other, wherever they are in the world.
The concept of the logo is based on the diverse range of individuals and businesses that come together at Anzaja. The circle represents Anzaja, a hub that contains all the different stories and narratives that members bring to Anzaja.
It was also important that we created a brand identity that was diverse and easily adaptable to all the sub-brands within Anzaja.
The branding was applied to print materials and the website, also designed by Fridge Creative.
