Ogilvy, one of the leading advertising agencies in the world, wanted to create Brainz, an internal company network for staff across the international Ogilvy Group.

It is an online platform where employees can post problems and provide solutions. It aims to help a large organisation react and generate ideas quickly.

Fridge designed the branding, which represents the solutions and ideas that can be found on the site coming together. These organic ideas are constantly changing, and therefore the logo itself is always shown in different states.

The design was then also put into practice on the website.