The typographic solution uses American Typewriter Light, with extra flourishes to create a stylish solution. The illustrative tree logo is used as a mark and also as a branding tool for all printed and online collateral. It represents the journey that Gabrielle Shaw Communications has taken over their first 10 years, starting as an acorn and growing into a full tree. Each section of the tree has been carefully illustrated to reveal more about the company when it is used on a larger scale.