Hoxton Street Studios are a photographic and video studio in the heart of Shoreditch. We were asked to create a brand which would become recognisable around the Shoreditch area and beyond.

The bear was created after hearing a tale often whispered in the basement bars of Shoreditch, which tells the story that at the turn of the twentieth century a Victorian performing bear escaped from a touring circus. It was last seen wandering down Hoxton Street, before disappearing into the smoggy london night... The Hoxton Street Studios bear is a calling card to the return of the mysterious creature.