"Photography isn't Dead" is a groundbreaking series of live events showcasing how CGI and photography work together to create stunning results.

With demonstrations of automative, fashion and location concept shoots, showing how they could be transformed through the use of CGI.

Fridge created a brand identity which worked with their photos, ensuring a consistent feel across the different styles of photography. The graphics couldn't overpower the photos, yet needed to be strong enough to work in it's own right.

This work was then applied to print and web based medias.