Jo-leene is a British womans wear label which creates feminine designs, mixing geometric forms with soft edges and flowing ruffles.

We were asked to create a website with an editorial style, to highlight Jo-leenes modern approach for each collection. It was also important that the website highlighted the garments which experiment with shape and colour for a full length impact, and emphasize details such as pleates, twists or Swarovski beading, which surprise on close inspection.