Jo-leene is a British womenswear label which creates feminine designs, mixing geometric forms with soft edges and flowing ruffles.

We were asked to create a website with an editorial style, to highlight Jo-leene's modern approach for each collection.

It was important that the website highlighted the garments which experiment with shape and colour for a full length impact, and emphasise details such as pleats, twists or Swarovski beading, which surprise on close inspection.